Signs have alternate purposes.
In a commercial sense, signs are used in advertising to create consumer loyalty. The aim of advertising is to create signs that are easily recognisable with a particular brand, such as; red-and-white pole advertising a barbershop, and logos (icons) such as McDonalds, Coke, and Apple.
Cultural signs represent mythological, religious or cultural concepts that have changed over time and location. They are used by society to ‘stand for’ something significant in culture;. They can come in the form of icons, symbols, and indexes.
Magical symbols are associated with magic and spirits. Tribal masks are used to suggest meaning in battle and love. The christmas tree was originally a symbol for keeping away witches, ghosts, spirits and illness
Psychological symbols are a system for investigating conscious and unconscious processes of the human mind; Freud and Jung; used by film-makers to emphasize pschological side of human nature.
Religious signs/symbols generally represent generosity, forgiveness, hope,
love, virtue and quest for enlightenment. An example of some religious signs are the; cross, Star of David, and Buddha.
Just as a lawyer may seek to sway a jury to his or her side of an argument, a picture, through visual cues, enables understanding that may shape our perception and construct a sense of reality. The pictures freezes, frames and fixes in our memory a moment in time that can suggest other memories.
Time is stopped.
We can consider.
In a commercial sense, signs are used in advertising to create consumer loyalty. The aim of advertising is to create signs that are easily recognisable with a particular brand, such as; red-and-white pole advertising a barbershop, and logos (icons) such as McDonalds, Coke, and Apple.
Cultural signs represent mythological, religious or cultural concepts that have changed over time and location. They are used by society to ‘stand for’ something significant in culture;. They can come in the form of icons, symbols, and indexes.
Magical symbols are associated with magic and spirits. Tribal masks are used to suggest meaning in battle and love. The christmas tree was originally a symbol for keeping away witches, ghosts, spirits and illness
Psychological symbols are a system for investigating conscious and unconscious processes of the human mind; Freud and Jung; used by film-makers to emphasize pschological side of human nature.
Religious signs/symbols generally represent generosity, forgiveness, hope,
love, virtue and quest for enlightenment. An example of some religious signs are the; cross, Star of David, and Buddha.
Just as a lawyer may seek to sway a jury to his or her side of an argument, a picture, through visual cues, enables understanding that may shape our perception and construct a sense of reality. The pictures freezes, frames and fixes in our memory a moment in time that can suggest other memories.
Time is stopped.
We can consider.
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