Each colour is able to invoke specific reactions in a viewer. These reactions can be either emotional, physical or behavioural.
Red has more personal associations than any other colour. Red is a stimulant; it is inherently exciting and the amount of red is directly related to the level of energy perceived. It draws attention and can immediately focus attention on a particular element. The colour red also increases enthusiasm, stimulates energy and encourages action and confidence. Red provides a sense of protection from fears and anxiety.
In India red is dynamic, constantly breathing fire in the eyes of the beholder. It incites fear and is the colour associated with one of the most revered goddesses in Hindu mythology - Durga. Her fiery image is enhanced by her red tongue and almost red eyes. Red stands for purity and is the preferred colour for a bride's garment; red also symbolizes fertility and prosperity. It is the colour of the fertile clay that reaps harvests and better lives and is used widely in prayer ceremonies and offerings. India could hardly be celebrated as the land of spices without its most feisty ingredient -- chilies. And while red symbolizes fertility and purity, it also connotes a certain sensuousness and demands positive energy.
The emotional reaction that red produces is one of; love, vitality, courage, passion, and anger.
The physical reaction helps to; increase blood pressure, aids digestion, increases respiratory rate, and increases strength.
The behavioural reaction to red is one of; aggressive, sensuous, extreme, athletic, impulsive, sensual, physical, and bullying.
Orange is a close relative of red, and there is usually strong positive or negative association to orange ("love it" or "hate it"). It is fun and flamboyant, orange radiates warmth and energy. Orange can be said to encourage socialization and stimulate activity and appetite.
The emotional reaction to orange is; active, boldness, exuberance, cheer, and vigour.
The physical reaction is that it; decreases irritability, decreases hostility, and improves social behaviour.
The behavioural reaction is; gregarious, active, social, extroverted, jovial, pleasure seeking, and fickle.
Yellow implies optimism, enlightenment and happiness; the promise of a brighter future. Yellow will advance from surrounding colours and instill optimism and energy, as well as spark creativethoughts. Yellow is mentally stimulating, activates memory, stimulates the nervous system and encourages communication
An emotional reaction to yellow is one of optimism, irritability, wisdom, cheer, annoyance, warmth, and makes people fight more.
The physical reaction to yellos is an; increases irritability, increases hostility, improves memory, aids digestion, stimulates circulation, and stimulates appetite
A behavioural reaction is; caution, debate, egotism, innovation, introspection, communication, and discrimination.
Green occupies more space in the spectrum visible to the human eye and is second only to blue as a favorite colour. Natural greens, from forest to lime, are seen as tranquil and refreshing, with a natural balance of cool and warm (blue and yellow) undertones; it is the colour of peace and ecology. There is an "institutional" side to green, and is associated with illness or hospitals. Green is also associated with the Government, it conjures up negative emotions as do the "slimy" or bilious greens.
Later in the millennium, Early Christians banned green because it had been used in pagan
ceremonies.
It is said that green is the most restful colour for the human eye, and some claim that green has great healing power. It can soothe pain. Suicides dropped 34% when London's Blackfriar Bridge was painted green.
The emotional reaction to green is one of; growth, envy, inexperience, refreshment, birth, jealousy, wealth, and compassion.
Physical - rejuvenation, expansiveness, and balance.
Behavioural - moderation, normalcy, balance, conventional, tradition, quietly social fertility.
Blue is the most common "favorite colour." Blue is trustworthy, dependable and committed; blue is perceived as a constant in our lives (sky/ocean). It invokes rest and can cause the body to produce chemicals that are calming. Electric or brilliant blues become dynamic and dramatic, an engaging colour that expresses exhilaration. Some shades or the overuse of blue may come across as cold or uncaring. Blue is the least "gender specific" colour, having equal appeal to both men and women.
Emotional - serenity, peace, sadness, loyalty, sincerity, and justice.
Physical - lowers blood pressure, slows respiratory rate, cooling and relaxing.
Behavioural - conceptual, rigid, loyal, astute, responsible, manipulative, conservative, and authoritative.
Purple embodies a balance of red (simulation) and blue (calm). It can cause unrest or uneasiness unless the undertone is clearly defined at which point the purple takes on the characteristics of its undertone. Purple is a colour often well liked by very creative or eccentric people, which gives it a sense of mystic and royal qualities. Purple is uplifting, calming to mind and nerves, offers a sense of spirituality and encourages creativity
Emotional - royalty, quietness, supremacy, and reverance.
Physical - lowers blood pressure, depresses appetite, and quietens overactive internal dialogue.
Behavioural - elegance, spiritual, creativity, day dreaming, philosophical, and lateral thinking.
Brighter pinks are youthful, fun, and exciting, while vibrant pinks have the same high energy as red; they are sensual and passionate without being too aggressive. Pinks tone down the passion of red with the purity of white, which results in the softer pinks that are associated with romance. Pink is the color of happiness and is sometimes seen as lighthearted.
Emotional - emotional, guarded
Physical - weakens muscles, stimulates sweet tooth
Behavioural - gentle, friendly, protective, indulged
Brown is the colour of stability, reliability, and approachability. It is the colour of our earth and is associated with all things natural or organic. It creates a feeling of wholesomeness, stability, a connection with the earth, and offers a sense orderliness
Emotional - earthiness, natural, tranquil, bored, safe, and casual.
Physical - encompassed, dull.
Behavioural - homespun, shrewd, sturdy, reliable, stable, and conservative.
White
Emotional - joy, hope, innocence, cleanliness.
Physical - purity, enlightenment.
Behavioural - individualism, indecision, idealism, and optimism.
Black
Emotional - mourning, mystery, fright, elegant, dignity, sophisticated, intimated, uncertainty
Physical - mourning, fatigue
Behavioural - wordly, stunning, powerful, aloof, intimidating, mysterious
Red has more personal associations than any other colour. Red is a stimulant; it is inherently exciting and the amount of red is directly related to the level of energy perceived. It draws attention and can immediately focus attention on a particular element. The colour red also increases enthusiasm, stimulates energy and encourages action and confidence. Red provides a sense of protection from fears and anxiety.
In India red is dynamic, constantly breathing fire in the eyes of the beholder. It incites fear and is the colour associated with one of the most revered goddesses in Hindu mythology - Durga. Her fiery image is enhanced by her red tongue and almost red eyes. Red stands for purity and is the preferred colour for a bride's garment; red also symbolizes fertility and prosperity. It is the colour of the fertile clay that reaps harvests and better lives and is used widely in prayer ceremonies and offerings. India could hardly be celebrated as the land of spices without its most feisty ingredient -- chilies. And while red symbolizes fertility and purity, it also connotes a certain sensuousness and demands positive energy.
The emotional reaction that red produces is one of; love, vitality, courage, passion, and anger.
The physical reaction helps to; increase blood pressure, aids digestion, increases respiratory rate, and increases strength.
The behavioural reaction to red is one of; aggressive, sensuous, extreme, athletic, impulsive, sensual, physical, and bullying.
Orange is a close relative of red, and there is usually strong positive or negative association to orange ("love it" or "hate it"). It is fun and flamboyant, orange radiates warmth and energy. Orange can be said to encourage socialization and stimulate activity and appetite.
The emotional reaction to orange is; active, boldness, exuberance, cheer, and vigour.
The physical reaction is that it; decreases irritability, decreases hostility, and improves social behaviour.
The behavioural reaction is; gregarious, active, social, extroverted, jovial, pleasure seeking, and fickle.
Yellow implies optimism, enlightenment and happiness; the promise of a brighter future. Yellow will advance from surrounding colours and instill optimism and energy, as well as spark creativethoughts. Yellow is mentally stimulating, activates memory, stimulates the nervous system and encourages communication
An emotional reaction to yellow is one of optimism, irritability, wisdom, cheer, annoyance, warmth, and makes people fight more.
The physical reaction to yellos is an; increases irritability, increases hostility, improves memory, aids digestion, stimulates circulation, and stimulates appetite
A behavioural reaction is; caution, debate, egotism, innovation, introspection, communication, and discrimination.
Green occupies more space in the spectrum visible to the human eye and is second only to blue as a favorite colour. Natural greens, from forest to lime, are seen as tranquil and refreshing, with a natural balance of cool and warm (blue and yellow) undertones; it is the colour of peace and ecology. There is an "institutional" side to green, and is associated with illness or hospitals. Green is also associated with the Government, it conjures up negative emotions as do the "slimy" or bilious greens.
Later in the millennium, Early Christians banned green because it had been used in pagan
ceremonies.
It is said that green is the most restful colour for the human eye, and some claim that green has great healing power. It can soothe pain. Suicides dropped 34% when London's Blackfriar Bridge was painted green.
The emotional reaction to green is one of; growth, envy, inexperience, refreshment, birth, jealousy, wealth, and compassion.
Physical - rejuvenation, expansiveness, and balance.
Behavioural - moderation, normalcy, balance, conventional, tradition, quietly social fertility.
Blue is the most common "favorite colour." Blue is trustworthy, dependable and committed; blue is perceived as a constant in our lives (sky/ocean). It invokes rest and can cause the body to produce chemicals that are calming. Electric or brilliant blues become dynamic and dramatic, an engaging colour that expresses exhilaration. Some shades or the overuse of blue may come across as cold or uncaring. Blue is the least "gender specific" colour, having equal appeal to both men and women.
Emotional - serenity, peace, sadness, loyalty, sincerity, and justice.
Physical - lowers blood pressure, slows respiratory rate, cooling and relaxing.
Behavioural - conceptual, rigid, loyal, astute, responsible, manipulative, conservative, and authoritative.
Purple embodies a balance of red (simulation) and blue (calm). It can cause unrest or uneasiness unless the undertone is clearly defined at which point the purple takes on the characteristics of its undertone. Purple is a colour often well liked by very creative or eccentric people, which gives it a sense of mystic and royal qualities. Purple is uplifting, calming to mind and nerves, offers a sense of spirituality and encourages creativity
Emotional - royalty, quietness, supremacy, and reverance.
Physical - lowers blood pressure, depresses appetite, and quietens overactive internal dialogue.
Behavioural - elegance, spiritual, creativity, day dreaming, philosophical, and lateral thinking.
Brighter pinks are youthful, fun, and exciting, while vibrant pinks have the same high energy as red; they are sensual and passionate without being too aggressive. Pinks tone down the passion of red with the purity of white, which results in the softer pinks that are associated with romance. Pink is the color of happiness and is sometimes seen as lighthearted.
Emotional - emotional, guarded
Physical - weakens muscles, stimulates sweet tooth
Behavioural - gentle, friendly, protective, indulged
Brown is the colour of stability, reliability, and approachability. It is the colour of our earth and is associated with all things natural or organic. It creates a feeling of wholesomeness, stability, a connection with the earth, and offers a sense orderliness
Emotional - earthiness, natural, tranquil, bored, safe, and casual.
Physical - encompassed, dull.
Behavioural - homespun, shrewd, sturdy, reliable, stable, and conservative.
White
Emotional - joy, hope, innocence, cleanliness.
Physical - purity, enlightenment.
Behavioural - individualism, indecision, idealism, and optimism.
Black
Emotional - mourning, mystery, fright, elegant, dignity, sophisticated, intimated, uncertainty
Physical - mourning, fatigue
Behavioural - wordly, stunning, powerful, aloof, intimidating, mysterious
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