Thursday, June 4, 2009

Representation and meaning

Transitions in the Foote, Cone and Belding Grid
According to the Foote, Cone & Belding grid (FCB), if objects are placed in a specific location the observer draws specific conclusions from that placement.

According to this grid:
~Analytical mindsets go on the left
~Emotional response goes on the right
~Temporal concerns are on the bottom
~Spiritual transcendence is at the top

http://www.public.iastate.edu/~geske/FCB.gif

The FCB is used mainly in advertising, as people react to the products better when they are in this postion, however it was also used in paintings. In these paintings the hero would typically go on the left, with the monster/woman on the right. Gold/rewards were down the bottom, while the top of the painting showed spiritual transcendence (heaven)

Vanitas
Vanitas is Latin for vanity. Vanitas is "a still life composition in which the objects depicted are symbolic of the passage of time and human mortality, therefore representing the vanity of human desires.”
(Martin, Judy [1986] Longman Dictionary of Art. Longman, Essex, p. 214)

Vanitas will often use objects such as a clock or a skull, to representthe frailty of human existence, and the inevitability of fate.

Allegory
“The representation of abstract ideas or principles by characters, figures, or events in narrative, dramatic, or pictorial form.”
(http://www.thefreedictionary.com/allegory [viewed 5.6.2009])

Metaphor
“Metaphor is defined as the substitution of one idea or object with another, used to assist expression or understanding.”
(http://knowgramming.com/metaphor.htm [viewed 5.6.2009])

Often a metaphor expresses a difficult idea, such as a 3-D metaphor of the intangible/negative space surrounding a table that has been molded into tangible/positive space.

Sublime
The sublime “refers to the experience of pleasurable anxiety that we experience when confronting wild and threatening sights …"
(http://en.wikipedia.org/wiki/Jean-Fran%C3%A7ois_Lyotard [viewed 5.6.2009])

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