Studium and Punctum are classifications of ‘reading.’ They are terms coined by Roland Barthes in Camera Lucida (1980).
Studium is the cultural, linguistic and political interpretation of a photograph.
Punctum is the human, personally touching detail that establishes a direct relationship with object or person within the photograph
Symbol reveals index - advertising perceived mainly as fiction, yet photograph refers to tangible object that can be bought from the shops. Advertising often includes a ‘straight’ shot of the product (index) within a symbolic ‘lifestyle’ image.
Photomontage - not related to initial ‘taking’ but depends on photography’s power to “attest, bear witness and reveal”. Scott, 2005:145
A photomontage was one of the first forms of photomanipulation.
Studium is the cultural, linguistic and political interpretation of a photograph.
Punctum is the human, personally touching detail that establishes a direct relationship with object or person within the photograph
Symbol reveals index - advertising perceived mainly as fiction, yet photograph refers to tangible object that can be bought from the shops. Advertising often includes a ‘straight’ shot of the product (index) within a symbolic ‘lifestyle’ image.
Photomontage - not related to initial ‘taking’ but depends on photography’s power to “attest, bear witness and reveal”. Scott, 2005:145
A photomontage was one of the first forms of photomanipulation.
No comments:
Post a Comment